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Kerry Smith
- Male
- Norwalk, CT
- United States
- President & CEO
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- Blog Posts (1)
- Discussions (17)
- Groups (15)
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Kerry Smith's Groups
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Twitter Peeps
62 members
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Best Events Expo
10 members
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Event Production
388 members
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California Event Special…
231 members
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Best Events & Ideas Group
303 members
Kerry Smith's Discussions
Social Media Event at Show or Expo (example tweetup)
Replied Jun. 20, 2009
Badges that don't require holders
Replied Feb. 12, 2009
Kerry Smith's Page
Latest Activity
Brigid,
There is a biodegradable sintra I used for the Project Show. It's a tiny bit softer than traditional Sintra but holds up well indoors and out and looks great. These guys have it and they also print on the Biodegradable banner material.
213-3…
Could you host another conference/event at that hotel next year and apply your 15K attrition charge towards that? Or hold a sales/corporate meeting there so you are at least getting something for your money...just a thought. We've done that in the p…
We had an event in April and created a twitter address for the event. Attendees were tweeting like crazy during the event, and via twitter, asked if we would carve out an area during our evening networking event for an impromptu "tweet up". We made…
Profile Information
- Job Title/Role
- President & CEO
- Company
- Red 7 Media
- Company Website:
- http://www.red7media.com
- Event Realm
- Tradeshows, Marketing, Meetings/Conferences, Special Events
- Professional Background
- Publishing background with expertise in marketing arena. Founded PROMO Magazine way back when. Sold it to Primedia. Spent 7 years there running American Demographics, Special Events, PROMO, Corporate Meetings & Incentives and other marketing mags. Founded Red 7 Media in 2002 and launched Event Marketer and Event Design magazines, and acquired EXPO, Agenda, FOLIO and Circulation Management Magazines.
- Past Companies
- IBM, Serino Coyne, Primedia
- I'm Looking For
- Friends, Networking, Business Partners
- Personal Interests
- Skiing, woodworking, firefighting, running
Kerry Smith's Blog
Event Marketer Survival Guide
As we head into a challenging 2009 many event professionals are finding themselves standing at the proverbial fork in the road. Which journey you choose may impact your future as an event marketer. To the left is the path to Tactical Execution, a world where events are seen as cost centers that must be targeted for reductions during tough times. It’s in this world that events are not measured in any consistent way, and many of the decisions regarding event design and participation are based on g… Continue
Posted on February 12, 2009 at 4:34pm — 1 Comment
Comment Wall (44 comments)
- At 12:01pm on January 6, 2010,
James Parker said…
- Kerry
Just wanted to thank Red7Media and Donna for all of her help on the virtual conference. Michael Doyle and I spoke on the Hybrid Event Session and your staff were great.
Thanks for helping to move these technologies forward.
Jim
- At 11:13am on April 4, 2009,
Larry Borden said… - What's up Kerry? Will we see you in Chicago?
- At 11:17am on February 23, 2009,
John DeAcutis said… - Makes sense, it's a small world, maybe we'll have a chance to run into each other at the next parade. I play hockey in Stamford with & against guys from the Norwalk FD (Timmy Reed is a great guy, NFD), keep up the good work....
Great site by the way, I've been able to pick up, and hopefully impart some helpful information.
- At 10:39am on February 23, 2009,
John DeAcutis said…
- You look familiar, you don't happen to be a volunteer firefighter with the Rowayton VFD?
If so, I've probably seen you in town or at the fire house.
- At 5:14pm on February 21, 2009,
John Lawrence said… - Kerry, You are right on track, when the event industry understands that they start the conversation and can qualify and measure the audience they will be very successful in this redefined marketplace. Strategic execution and true measurement is key, we have had great success with a variety of audience response technologies for various trade shows and events...I share some of our go to market thoughts about ARS:
– Audience Response enables you to deliver what the audience really wants; they can direct the presenter to the information that is important to them.
– By initiating a two-way, interactive conversation, you draw the audience in through active participation, and you hold their attention.
– Tap into key audience motivators and “pain points.” They can see they’re being heard, which creates meaningful interaction and better retention.
– With interaction, the audience qualifies themselves for your specific response, so you can target specific sales, marketing or educational needs and measure the results.
- When the Audience Response System is utilized to its fullest, you can effectively mine audience perceptions, to discover their priorities, their concerns, opinions and specific needs.
- You are able to design presentations around Audience Response that truly measure those perceptions, establish strong audience retention and create an interactive tool for gleaning a solid Return on (audience) Information and create qualified leads
- At 5:14pm on February 21, 2009,
Karen Kuzsel said… - Hi Kerry, Got your blog. Am working on a story for a magazine representing Florida MPI members. Are you a member? I only ask because the story is on social network marketing etc and I am obligated to first use MPI members as sources. I am a staff writer for IACEP and know I send press releases to Red Media.
- At 12:55pm on February 15, 2009,
Justin Hersh said… - Kerry,
Thanks for getting this petition effort going around our community. If we as an industry grab this opportunity to speak with a loud and clear voice we my in fact end up with a better all around industry.
- At 1:14am on February 3, 2009,
Scott McKye said… - Good morning, Kerry!
I was one of your exhibitors last June. We're trying to finalize our show schedule for '09. I found the show terrific and just need someone to help me get signed up again. We want to discuss with whomever is responsible for getting the event credentials they're independently verified by 3rd party ASTM certified labs as being truly biodegradable. Donna Sanford told me about the show very late, so we're trying to finalize every aspect as early as possible. No more last minute stuff for me, please. So, if you can help me, I really appreciate it. Your show was just great for us last year.
- At 8:18pm on January 31, 2009,
Matto said… - Hello Kerry,
Thank you for the warm reception to my comments, it is appreciated. Also, Mary Beth G and myself go back to her days w/ Abex...tell her I said "Howdy"!
Thanks,
Matt
- At 2:33pm on January 6, 2009,
Keith Reznick said… - Kerry:
In your 12/7 response on Donna Sanford's discussion about exhibitors opting out of shows you said "And, in the absence of proactive reinforcement and creative thinking by show organizers to prove the value of the event, it becomes an easy decision for an exhibitor to lop off a show here or there. Because it becomes an easy cost-savings decision."
When you say exhiobitors, do you mean the exhibit manager or the exhibit manager's funding source?
For the 20+ years I have been in the industry I've thought shows have, for the most part, been sold at the wrong level of the customer organization. The exhibit / event manager in most companies is not at a high enough level (does not have signatory authority) to make: 1) strategic decisions; nor 2) show selection decisions.
Decisions to pull from events is made at a very high level in most companies yet very few show organizers sell to C level managers / decision makers. In a presentation I made years ago at one of the first SISO meetings I suggested: 1) sell at the funding source level; and 2) don't just sell a show, sell a suite of shows aligned with the customer's specific business improvement and/or business development initiatives and was shocked at the response I got. I was asked "How are we supposed to get to that level of customer?" and was told "We can't do that because each show is it's own profit center. We don't have salespeople that sell multiple shows."
Shortly after Dan Belmont joined The Marketing Arm we talked about where the sale is made in the advertising world as compared to the show and event world. It's made (for the most part) at the decision maker level in the advertising world and at the decision influencer level (for the most part) in the trade show / event world. It's hard to prove the value of the event: 1) if you're selling at the wrong level; and 2) don't know the decision makers' definition of value. It's dissapointing but not surprising big exhibitors are pulling from big shows. You'd think show organizers would have learned from Jim Hasl pulling IBM out of Comdex (and all of the other big exhibitors that left because of the lack of value).
In your bio it mentions that you and Mary Fehrnstrom are now friends. Even though she and I have never met, I can tell from everything I've read about her or learned from her interviews, she gets it!! She's taken the steps to align her efforts with key Cisco business development and or business improvement initiatives and, in doing so, has earned the right (at the decision maker / funding source level) to be perceived as the go to person for strategic input. Show organizers need to pay the same dues to earn the same rights that Mary has earned - until they do, they will just continue to make it easy for exhibitors to pull out of their shows.
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For all my EventPeeps - want a free copy of my event planning eBook? Just visit my website The Red Wagon and use the promotional code redrover when you check-out. Please don't share that code with anyone else outside the EventPeeps network.
Eleven a…
I'm a big fan of helping out the non-event planner. For every event pro there must be at least 10 people planning, marketing, or running events that where other hats (or their volunteers). Hats off to those of you who share your knowledge with other…
The Best Events & Ideas Group has been created to share the best ideas, venues, experiences and examples from the best people in the industry.
Started in non-profit work - doing community events. Figured if I could run events for kids with volunteers and no budget then I figured I could do that in the corporate world.
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